Google is making two crucial changes to its digital advertising offering AdSense that are expected to go into effect early next year. In a latest blog, Dan Taylor, Vice President, Global Ads, wrote ...

I covered at the Search Engine Roundtable this morning that some AdSense publishers are automatically being forced into trying out Google’s Pay Per Action ads. Google sent out emails to select ...

Google has rolled out the beta version of their new ‘affiliate’ influenced Pay-Per-Action Adwords model where advertisers pay Google & its publishers only when a user has clicked on the ad then ...

Last week Google launched Pay Per Action in beta version for some AdSense publishers and AdWords advertisers. I logged into my Google AdSense account this morning, and noticed that my referrals ...

A new email-based extortion scheme apparently is making the rounds, targeting Web site owners serving banner ads through Google’s AdSense program. In this scam, the fraudsters demand bitcoin in ...

A Webmaster World thread speculates whether Adsense will become an obsolete business model with the introduction of Pay Per Action ads. Some members think that it will remain the same: The reason CPA ...

Google recently launched pay per action for all US AdSense to try out. Reports from DigitalPoint Forums show that some publishers are being opted into the program automatically. One publisher said ...

The publisher of the online entertainment site SuperCrayCray.com has sued Google for allegedly failing to pay more than half a million dollars in ad revenue. Super Cray alleges that Google said it ...

As newspapers and other publishers watch their revenues diminish, one common refrain among them is that maybe they should somehow go after Google or Yahoo for aiding and abetting the destruction of ...