Adidas this week brought its latest trademark infringement lawsuit against a company whose products use designs that look too much like its famous three-stripe mark, Adidas insists. In a complaint ...

Adidas Y-3 made its return to Paris Fashion Week Men’s on Friday evening, presenting its new spring/summer 2025 collection. And since this is an Adidas event – footwear plays a starring role. For this ...

In recent weeks, adidas Terrex rolled out a creative campaign that includes opening a cozy yurt in Kazakhstan, while adidas has also become embroiled in legal disputes involving Steve Madden and ...

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Adidas Originals made a bold statement at LA Fashion Week 2025 with a presentation highlighting the AdiZero Goukana shoe on March 22. The brand closed off LAFW with a runway show featuring 24 custom ...

Lego is the nostalgic brand from your childhood taking hold of the fashion world — this week, anyway. After recently announcing a clothing collaboration with Levi's, Lego will now allow you to ...

LONDON, Nov 1 (Reuters) - Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand ...

Gucci x Adidas is real, and it’s spectacular. The Italian fashion house debuted its first collaboration with the sportswear giant today at Milan Fashion Week. While there’s plenty of room later for ...

BERLIN (Reuters) - A combination of new and retro sneaker styles will keep driving growth at Adidas's fashion business and help attract more sports fans too, the head of the German firm's Originals ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Metaverse Fashion Week (MVFW), scheduled for March 28-31 in ...

Adidas was struggling with its brand just a few years ago. Despite trying mightily to fight the big-name endorsements game with Nike, they always seemed to lag. Do you even remember that Adidas’ ...

Forbes contributors publish independent expert analyses and insights. Brooke Roberts-Islam is a London-based writer covering sustainability. Driven by the data cited above and the potential to deliver ...