Adobe is introducing new AI capabilities in Marketing Cloud that aim to deliver real-time personalization tools for marketers. The software giant said the updates are focused on email, which remains ...

GreyNoise says a recently observed Adobe ColdFusion exploitation campaign is linked to a massive initial access broker operation.

Adobe Inc. today announced the general availability of Workfront Planning, a new update to its Workfront platform for marketing teams that helps centralize work, automate campaign planning and ...

It's easy to get excited by the idealism around the shiny new thing. But let's set something straight: Spark ain't going to replace Hadoop. Read now Adobe is adding a Hadoop connector that will add ...

When Adobe MAX returned to Los Angeles this October, it wasn’t just another product showcase. It was the tech company’s statement on where creativity and marketing are heading. The three-day festival ...

Security researchers at GreyNoise have reported a coordinated exploitation campaign targeting Adobe ColdFusion servers, with ...

Adobe has appointed Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business. Leveraging the integrated strengths of five agencies across the network ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Brands were forced to face the reality of paused ...

If you read my previous article, Problematic Programmatic Media Buying, you know that 63% of total digital display advertising, or $12.6 billion dollars of banner ads, will be purchased ...