Adobe Inc. is taking aim at its rival Salesforce Inc. in the customer experience department with the launch of a new tool for orchestrating artificial intelligence agents within its flagship Adobe ...

Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform (AEP) apps, a conversational interface that the company said would simplify access to customer experience data. The ...

If you think ChatGPT and the other generative AI tools are transformative to communication and understanding, wait until you see what happens when generative AI joins forces with marketing and sales ...

The new Adobe Experience Platform AI Assistant provides a conversational interface that can answer technical questions and will simulate outcomes, automate tasks and generate journeys and audiences ...

It was a big week for the customer experience market, with two major players in the marketing tool space taking swings to bring the idea to the next level. The pair of moves taken together could move ...

Adobe has entered the generative AI arena -- alongside other tech giants -- to significantly enhance its user experiences. The company's latest advancements, particularly through the Adobe Acrobat AI ...

US-based tech company Adobe announced AI additions to its experience platform (AEP) as it unveiled 10 AI agents for handling ...

Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Soon, marketers will be able to use generative AI to train models that create ...

SAN JOSE, Calif.--(BUSINESS WIRE)--At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced a significant expansion of its partner ecosystem that’s creating expanded ...

SAN JOSE, Calif.--(BUSINESS WIRE)--At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced new customers and innovations in Adobe Real-Time Customer Data Platform (CDP).

Experience Cloud is Adobe’s umbrella brand for its digital experience solutions. These include, among other things, its data and analytics services, content management tools, a commerce platform and, ...