Did Amazon dupe Prime Video subscribers by adding commercials to the formerly ad-free streaming service? Yes, it did, argues the plaintiff behind a recently filed federal lawsuit. The proposed ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t imagine ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

At least one Amazon Prime member is furious over the ecommerce company’s move to start playing ads in Prime Video programming — unless customers pay an extra monthly fee. A lawsuit seeking ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

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In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...

A federal judge in Washington state has dismissed a class-action lawsuit against Amazon for putting ads on Prime Video. In a ruling issued Wednesday (read it HERE), U.S. District Judge Barbara J.

Amazon.com, Inc. has been actively growing its digital advertisement business, offering more services such as sponsored products and Prime Video ads. In Q3, both the advertising business and AWS grew ...

Amazon Prime Video's non-skippable ads are coming to India from June 17, but is it actually good value for brands eyeing this new digital real estate? According to experts, even though late to the ...