Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture.

Just two weeks after release, the latest chapter of Apple's "The Underdogs: OOO" has been pulled, under withering criticism from the Thailand government and viewers. Back in 2019, "The Underdogs" was ...

Apple’s marketing team isn’t having the best year. A few short months ago, the company’s iPad ‘Crush’ ad was pulled following backlash from the creative community. Apple apologized and moved on. But ...

Apple today issued an apology to Thailand for the way the country was portrayed in a July "The Underdogs" short film, and the video has also been removed from Apple's YouTube channel. In the ad that ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

The heads of Apple TV have “no plans” to bring ads to the streaming service, balking, at least for now, at a strategy that has driven success for Apple’s streaming rivals. In its November 2025 issue, ...

Last year at WWDC, Apple introduced Apple Intelligence to the world. In the weeks that followed, Apple's share price soared, with the understanding that Apple was finally going all in on AI. Now, more ...