The "vibrant new identity" was announced in a press release for the 'F1' movie. By Alex Weprin Senior Editor The company buried the news in its announcement Monday morning about the premiere date for ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

Streaming services love a rebrand, so here’s the latest one: Apple TV+ is dropping the plus sign and simply becoming Apple TV. “Apple TV+ is now simply Apple TV, with a vibrant new identity,” the tech ...

Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

Apple TV+ is no more. Apple has rebranded its streaming service to the not-very-different, Apple TV. The tech giant said the rebrand is a part of a “vibrant new identity.” Apple quietly switched up ...

Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...

The combination of the two streamers starts at $15 per month, a savings of nearly 40%. Two moderately sized streaming services are trying to improve their fortunes by combining — in a bundle, that is.

Apple this week introduced a new Automatic Sign-In API, which will make it easier to sign in to apps across multiple Apple devices. Starting with Apple's latest software releases, such as iOS 26 and ...

Apple is streaming 'A Charlie Brown Christmas' for free on Apple TV this Saturday (13) and Sunday (14). Here’s how to watch.