Does audio branding have a lasting impact on consumers’ perception of a brand? For The Drum’s Audio Deep Dive, we take a look at the research and find out how food brand Heck went about developing a ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today's rapidly changing marketing landscape, staying ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In an era dominated by visual content, the power of sound ...

“The public has an appetite to interact with your brand on a deeper level than you think. It’s insulting to slap them with an inflexible repeated mantra." - Sean Thornton, Audio UX (Photo by Joseph ...

We’re living in an Audio Renaissance right now. You might not have noticed yet, but your ears certainly have. Of course, whenever there’s a seismic shift in consumer behavior, it’s followed by a ...

Resonance Sonic Branding is a new audio branding agency and joint venture from Eardrum’s Ralph van Dijk and Song Zu’s Ramesh Sathiah. The agency is a special purpose entity – which will operate ...

CINCINNATI, OH / ACCESSWIRE / September 28, 2023 / PLAY Audio Agency, a leading innovator in the world of audio branding and advertising, is thrilled to announce its recognition by the Audio Branding ...

Luxury automaker Ferrari is facing an unusual dilemma with it audio branding. And, the clock is ticking on finding a good solution. Ferrari faces an unusual dilemma with its audio branding When we ...

M&M’s Bite-sized Beats campaign included a collaboration with singer Jessie J where users could choose musical loops to create their own song. Audio-based user experiences are stepping into the ...

Google's next smart speaker has been in the works for a while now — we even have it on video. A teardown of the latest Google Home app has revealed one more new detail about the upcoming replacement ...