November 10, 2022 -- Fraunhofer Institute for Integrated Circuits IIS is proud to announce that the LC3plus codec has received the highly valued Hi-Res Audio Wireless certification issued by the ...

Cambridge Audio’s new logo tweaks their look but keeps the Made by Music soul intact. Same great hi-fi, just a fresh haircut—no drama needed. Cambridge Audio has been crafting audio gear in London ...

NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

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