Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Sonic branding has been growing in ubiquity over the last few years, as more and more brands come to appreciate the importance of recognisable audio. Indeed, these days, some of the best logos are ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

November 10, 2022 -- Fraunhofer Institute for Integrated Circuits IIS is proud to announce that the LC3plus codec has received the highly valued Hi-Res Audio Wireless certification issued by the ...

The THX Deep Note has been re-created for the movie theaters of the 21st century. So famous that it has been sampled by Dre and parodied on The Simpsons, the THX Deep Note is one of the most ...

Periodic Audio’s Carbon in-ear headphone delivers hypnotizing detail and a compellingly immersive listening experience. Periodic Audio made its name with in-ear monitors (aka headphones) designed by a ...