Like many women my age, I'm pretty sure when I lost my virginity, the smell of Axe was present. Now at 28, just as I'm no longer interested in having awkward missionary in the back of a car, I'm no ...

Like many women my age, I'm pretty sure when I lost my virginity, the smell of Axe was present. Now at 28, just as I'm no longer interested in having awkward missionary in the back of a car, I'm no ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new "Apollo" scent for ...

What Happened: Deodorant company Axe has officially launched a limited edition scent inspired by Dogecoin (CRYPTO: DOGE) after dropping several hints over the past few months. Unilever (NYSE:UL) is ...

Take everything you know about AXE body spray and products and throw it out the door — this isn't the smell from your middle school days. A new lineup of reimagined, quality AXE scents is here and ...

What Happened: Axe, a leading men’s deodorant brand, appears to be capitalizing on the effect that the widely popular meme-based cryptocurrency Dogecoin (CRYPTO: DOGE) has had on the world. The ...

When I was a tot, a woman would have to have a transfusion of perfume for the scent to penetrate the ubiquitous cloud of cigarette smoke. Now, however, in the wake of growing no-smoke zones, our ...

If you’ve shopped for cologne before, you know it can be tricky. After testing a few, I usually find they either begin to smell the same or smell bad. However, a few staples in the fragrance ...

Research commissioned by AXE* showed 89 per cent of Gen Zs agree that dating apps don't paint a full picture of a person. It also highlighted that over 50 per cent of Gen Z Canadians say knowing how ...