It’s a tale of two cities — or really, two reality TV show-themed spring break marketing campaigns. After last year’s viral “break up” with spring break video, Miami Beach doubled down with another ...

The city of Miami Beach released its own reality show spoof on Tuesday to kick off its 2025 campaign to show that "Spring Break and Miami Beach don't mix." Florida—and particularly Miami Beach—has ...

Last month, during spring break, beachgoers enjoyed an almost empty area of the sand along South Beach. Pedro Portal pportal@miamiherald.com Two years ago, during spring break of 2023, Miami Beach ...

The mayor of Sunny Isles Beach, Florida, which is nestled between Miami and Fort Lauderdale, says Miami Beach's recent crackdown on spring breakers may have sent some partiers north to her town. Her ...

Miami Beach may not be a desired destination next month as city officials shared a reality TV-themed promo on Tuesday aimed at steering away spring breakers. The minute and 30-second promo is part of ...