SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This ...

Are you familiar with the unexpected red theory? If you haven’t heard of it, it’s a design theory that impacts everything from fashion to home decor and even makeup. Essentially, it’s a popular term ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

Before the big reveal of the Behr 2025 Color of the Year, know this: When it comes to interior paint, some colors have been known to cause a stir among consumers. Purples and reds, for instance, are ...

Behr Paint Company was deemed the most trusted paint brand in America by “Newsweek” this year ­­–– and for good reason. For more than 75 years, the Santa Ana, Calif.-based company has perfected the ...

A company doesn't last seven decades without the trust of its customers. Since 1947, Behr has offered paint, primers, stains and other products to help people transform every room in their home. The ...

Getting your Trinity Audio player ready... When it comes to paint, whites and other neutral tones are easily the biggest sellers. Still, as Behr presents its first-ever Color of the Year, the company ...