Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your PPC goals. Search engine marketing, much like love, is ...

A US-Dutch research team has developed a novel bidding strategy for PV plant operators participating in electricity spot markets. It is based on turning probabilistic solar power forecasts into ...

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad spend and stay competitive in a highly saturated digital marketplace. But ...

It’s the annual “Strategy Roundtable,” where we take a break from player-centric advice and jump into the hows and whys of it all — waiting on QB vs. grabbing an elite runner early, what to do if ...

Google Ads offers a number of different smart bidding strategies for your campaigns, but which one should you really be using? That depends on many factors, but there are three elements that certainly ...

Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries, publishers, devices, and ...

Here he lays out all you need to know about the Amazon campaign bidding strategy. Your storefront is built, you’ve hooked into Amazon B2C marketplace or Amazon’s B2B platform (Amazon Business), (or ...

What happens when the role of an auction changes from selling unique items at Sotheby's to driving large markets for consumer goods on eBay and other online auction sites? EBay began as a Web site ...

For home buyers locked in a heated bidding war, there is one weapon that may help ensure victory: an escalation clause. It’s an addendum to a real-estate contract, typically when the offer is made, in ...