Once thought to be a figment of our collective imagination, ASMR (or autonomous sensory meridian response) has taken YouTube by storm. It can be created by sights and sounds ranging from beautiful ...

ASMR content has been around for years, most of it hosted on YouTube. The acronym stands for autonomous sensory meridian response, and content in the category generally features creators, or ASMRtists ...

"People who come across ASMR videos for the first time may find them uncomfortable," warns Dr. Bryson Lochte. Source: Yulia Lisitsa/Shutterstock Key Points: ASMR—a pleasant tingling sensation that ...

ASMR has been trending long enough that most people have at least heard of this brain tingling sensation. Nowadays, tons of people use ASMR (autonomous sensory meridian response) to reduce anxiety and ...

We’ve all seen, heard, and felt numerous ASMR videos in the past, but ASMR Zeitgeist’s latest autonomous sensory vid is something special. It’s hard to put into words why the video is so that feeling, ...

LOS ANGELES - Jenny McCarthy, a panelist on "The Masked Singer," released a 20-minute brain-tingling ASMR video ahead of Wednesday night’s new episode. In the video, McCarthy recites "Masked Singer" ...

LOS ANGELES - Jenny McCarthy, a panelist on "The Masked Singer," released a 20-minute brain-tingling ASMR video ahead of Wednesday night’s new episode. In the video, McCarthy recites "Masked Singer" ...

Crinkling paper, smoothing sand, slime: it’s all pretty standard in your typical ASMR video. If you are having trouble relaxing, ASMR videos are here to the rescue. If you’re not familiar with ASMR, ...

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...

(AP) -- A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ...

What was with that Super Bowl commercial featuring oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle? The beer ad, for Michelob Ultra ...