Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 4 hours 1 min ago 5 hours 39 min ago 6 hours 7 min ago By Ad Age and Creativity Staff - 7 hours 46 min ago By E.J. Schultz ...

Let’s face it, we’re drowning in content these days. Cutting through the noise and standing out has become increasingly difficult. But some brands are seeing success by making original music a more ...

Along with other brand elements that include URLs, logos , symbols, slogans, characters, jingles and some packaging features, brand names are trademarkable devices that help to identify and ...

Spend five minutes scrolling LinkedIn, and you’ll notice it: brands are all starting to sound eerily similar. The cadence, the phrasing, the “inspirational yet safe” tone. It’s as if every company is ...

For brand marketers, the sound of music might be the chime of a cash register. In fact, 96% of consumers are more likely to remember a brand if it is paired with music that fits the brand identity.

Every great audio brand tells a story, and makes listening to a radio station an experience far beyond just accessing a format. In this age of countless choices in entertainment and audio jukeboxes in ...

The sound of a word like “knife” or “truck” seems totally arbitrary–it’s just a random sound we’ve assigned to a thing, right? But for several decades, scientists have found good evidence that the ...

Carl-Frank Westermann at the Berlin branding agency MetaDesign believes that sound should be an integral part of a company’s brand. “If corporate design is the face of the company, corporate sound is ...

This article is republished here with permission from The Conversation. This content is shared here because the topic may interest Snopes readers; it does not, however, represent the work of Snopes ...