Would Google still be Google if the founders had stuck with their nickname for the business and called their company BackRub? Would Sony have become a global powerhouse if it kept its original name, ...

A domain name is the first perception of your company, your credibility and your brand in today’s online world. Cheap names usually mean cheaper brands. Whether this holds true in your business, ...

Opinions expressed by Entrepreneur contributors are their own. Naming a business is infinitely more difficult than naming a newborn. At least, this has been my experience over the past few months, as ...

Editorial Note: Blueprint may earn a commission from affiliate partner links featured here on our site. This commission does not influence our editors' opinions or evaluations. Please view our full ...

Introducing a new business to the world is a very big deal. You have a great concept in mind, but you still need to come up with the perfect name. Not to put any added pressure on you, but the name ...

What’s in a name? A lot, when it comes to small-businesssuccess. The right name can make your company the talk of the town;the wrong one can doom it to obscurity and failure. If you’resmart, you’ll ...

You must know your target audience when capturing a customer profile during the naming process. Your target audience is a homogeneous group of consumers who are most likely to purchase your products.

Jane Pilcher does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

The Orlando Magic will announce a new naming rights partner for the Amway Center on Dec. 20. Ryan Lynch/OBJ To continue reading this content, please enable JavaScript ...

The 998-Guest Viking Vela was Named in Fincantieri’s Hometown of Trieste, Italy LOS ANGELES--(BUSINESS WIRE)--Viking® (www.viking.com) (NYSE: VIK) today named its newest ocean ship, the Viking Vela®, ...

FSU's College of Business now bears the name of a billionaire after businessman and philanthropist Herbert Wertheim’s major ...