LONDON, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Free-form and free-flowing Bundle ID data and the absence of Bundle ID standardization across CTV platforms pose the most critical measurement blind spot - ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...

‘Vita Mahjong’ led ($6M estimated open programmatic ad revenue) on the Apple App Store, and ‘Wynk Music’ ($7M estimated open programmatic ad revenue) was no. 1 on the Google Play Store To compile this ...

AppLovin has announced the introduction of performance-based buying to connected TV (CTV) within its mobile user acquisition platform, AppDiscovery. Through this move, app marketers can now tap into ...

Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, ...

ITV Network has announced the launch of its groundbreaking CTV News OTT app, ‘NewsX World’. The app aggregates all nine news channels of the ITV Network, including the newly launched NewsX World ...

Opinions expressed by Entrepreneur contributors are their own. It’s probably not news to anyone reading this, but it bears repeating: CTV (internet-connected TV) apps are poised for a boom, similar to ...

I’m not exaggerating when I say that at least once a day, every single day, I thank God that I no longer have to concern myself with dating apps. (To give you a sense of how long it’s been, the only ...