SALT LAKE CITY--(BUSINESS WIRE)--Sony, the Japanese technology company, and Vidgo, America’s best value for cord-cutters looking to save money and watch live sports, today announced a new deal ...

Canadians will watch Hollywood's biggest night online so the broadcaster can showcase its cable authentication service and sign up additional carriers. By Etan Vlessing Canada Bureau Chief TORONTO — ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. TL;DR: Unblock streaming ...

CTV.ca will simulcast the network's conventional TV feed to online users, starting this weekend with divisional match-ups. By Etan Vlessing Canada Bureau Chief TORONTO – Canadian broadcaster CTV is ...

Are you a print subscriber? Activate your account. By Jon Springer - 6 hours 24 min ago By Garett Sloane - 9 hours 51 min ago By Tim Nudd - 11 hours 57 min ago 12 hours 2 min ago By Ad Age and ...

Data strategy, not just media strategy, will define the future of CTV advertising, writes Adam Paul, executive director, media and sports alliances at LiveRamp. For years, marketers have relied on ...

Learn about YouTube's latest live shopping and CTV product updates, and what advertisers need to know about these developments. At Advertising Week New York, Tara Walpert Levy, Google VP of Brand and ...

CTV Edmonton reporter Jessica Robb was doing a live remote on the six o’clock news when she began jumbling her words as she spoke to anchor Nahreman Issa. “Sorry ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...