That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

NEW YORK, NY / ACCESS Newswire / March 1, 2025 / As Connected TV (CTV) ad spending continues its rapid ascent, Local Factor Group, under the leadership of founder Evan Rutchik, is empowering local ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

Broadcasters need to be indispensable at the moment audiences realize they need local information again. The post Local ...

NEW YORK—Ad software platform Madhive has launched a local CTV marketplace for political advertising and has announced that as part of the launch it is partnering with Fox Television Stations, which ...

Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop - 9% to $2.0 billion.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to ...

At the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities. In parallel, a rebundling trend ...

The campaign to save Prince George’s Community Television culminated at a two-hour-long county budget hearing, where 37 people wearing “Save CTV” pins implored their county council to save the station ...

OTT has become the fastest growing ad medium in local markets. (Photo by Katherine Frey/The Washington Post via Getty Images) BIA Advisory Services released their latest local ad spending report for ...

CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and ...