Erin Lash: While sales and consumption growth in the cereal aisle has languished over the past few years, we think investors would be well-served to indulge on the shares of the leading manufacturers ...

Before the founders of Magic Spoon tackled the cereal aisle, their first startup was a line of protein bars using cricket protein called Exo. While the business was eventually sold, it taught them the ...

The cereal aisle has certainly changed over the years. When I was young, we did not have all of the choices that there are today. We had Cornflakes, Wheaties, Grape-Nuts, Rice Krispies, and Raisin ...

Despite its strong foothold in the cereal aisle (boasting the number-two position with 28% market share in the U.S., per Euromonitor), we contend competitive pressures within the aisle (leading, ...

Rhett McLaughlin and Link Neal, hosts of the popular YouTube show Good Mythical Morning, want you to play with your food. Some proof: The creative duo behind the umbrella company Mythical recently ...

Grocery chain Aldi has a cereal aisle filled with store-brand takes on all of the breakfast classics, from Fruit Rounds to Marshmallows and Stars (and we've ranked 20 popular Aldi cereals, if you're ...

The breakfast cereal aisle is both a blessing and a curse for those trying to make healthier choices. With so many options available, it’s easy to be overwhelmed by the colorful boxes and promises of ...

Yucky Children Charmer, Cereal Killer, Cap’n Corn Starch and Kill Frog’s Sugar Smack are snuggled into the breakfast options. On the next aisle over, the chubby Morton salt girl is trailing toward ...

The cereal aisle once felt like the most exciting place in the grocery store — now it feels like homework. Today’s biggest cereal decision? Which size box of Cheerios can actually fit in the kitchen ...

Available in 8 oz. pouches, the Catalina Crunch Pairings series will be available as Blueberry Muffin Cereal with Whole Blueberries and Honey Nut Cereal with Roasted Almonds varieties and can be ...

It was a little bit nutty to take both kids with me for grocery shopping, but that's how it worked out, and sure enough, things went south. Way south in the cereal aisle. The one end of the aisle is ...