A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Drew Stein, CEO of Audigent. Clean rooms ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

Clean rooms protect cells and tissues from contamination, but they are expensive to operate and take up a lot of space. Ander Izeta is head of the stem cells and aging group at Biogipuzkoa Health ...