Founder, CEO of Vesta, an all-in-one community platform to nurture consumer relationships, mobilize advocates, and drive emotional loyalty. Almost every brand manager I meet faces the same dilemma: ...

Wouldn’t we all like “cult” brand followers that paint their faces like the Las Vegas Raiders? Or consumers that tattoo an Apple logo on their arms? To get it, brands must continuously engage with ...

Researchers from University of Connecticut, Indiana University, and Duke University published a new paper in the Journal of Consumer Psychology that provides new insights about the impact of consumers ...

BOSTON--(BUSINESS WIRE)--Cohora, a Customer Activation & Engagement platform that enables brands to drive greater customer growth, retention, and advocacy, today announced that it has won the MarTech ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

In almost every industry, it is a massive time for transformation, especially in the media and entertainment industry. The drive for better consumer relationships is funneled by data and AI.

As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...

For most of my career, Connections Strategy has been a luxury. It was a media offering, focused on finding the sweet spot between the brand and consumer, thrown around in big brand scopes that could ...

This paper argues that in long-term consumer–producer relationships, menus of contracts can often be advantageously replaced by a single generous contract such that, at any point in time, a consumer’s ...

Fournier, S. M. "A Meaning-based Framework for the Study of Consumer-Object Relationships." In Advances in Consumer Research, Volume 18, edited by M. Solomon and R. Holman, 736–742. Provo, UT: ...