“Clinically Proven.” “Breakthrough Technology.” “Ten Years of Genetic Research.” These are phrases you might expect to find in the pages of Scientific American. But these descriptions also show up in ...

A researcher at a L'Oreal laboratory in Shanghai works on a reconstructed skin model that can be used to test cosmetics. [Provided to China Daily] BEIJING - China is considering a ban on exaggerated ...

Cosmetics brands may benefit from steering clear of claims around artificial ingredients and avoiding scientific jargon to make a greater impact with print ads, according to a study in the Journal of ...

Cosmetics brands may benefit from steering clear of claims around artificial ingredients and avoiding scientific jargon to make a greater impact with print ads, according to a study in the Journal of ...

Advertisements for illegal cosmetics and supplements have moved from digital TV to satellite TV channels, including those operated in Laos, Takorn Tantasith, secretary-general of the National ...

As July draws to a close, it has been all but a dull month, bringing its share of grave and even tragic news. From news of the shocking massacre by a 32-year old Norwegian man of scores of innocent ...

US watchdog bans photoshopping in cosmetics ads In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the ...

Have you ever thought about where all the packaging encasing your beauty products go once you're done using it? All those shampoos, moisturisers and body creams. Plastic is fantastic, right? One of ...

E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f. products directly through Twitch streams. The ...

The Advertising Standards Authority has banned two adverts for the cosmetics giant L'Oreal for being misleading. The faces of actress Julia Roberts and supermodel Christy Turlington were airbrushed in ...

This summer, 60-year-old actress Diane Keaton will be smiling back at you from an ad campaign, but not one for Geritol, life insurance or other artifacts of life beyond the sixth decade. She’ll be the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Twitch users will be able to purchase E.l.f. Cosmetics ...