Growth in beauty and personal luxury advertising will remain below market average in 2021 and 2022, according to a new report from Publicis Media’s Zenith. Decreased consumer demand for cosmetics and ...

Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

In the 16 years that Paula Begoun has been the self-created consumer advocate for the $40 billion cosmetics industry, she's had her books reviewed exactly once by a major fashion magazine. Given that ...

Five-year-old Hero Cosmetics made $100 million in sales in 2021, much of it on Amazon. Aaron Mizrahi leads Hero Cosmetics' Amazon ads operation in the cutthroat skin care category. He shared how his ...

Consumers will expect some degree of glamour being portrayed, but adverts must maintain balance. It is often said that beauty is only skin deep but since time immemorial, women, and less publicly ...

Life in the 21st century is full of advertising, but American advertising, especially cosmetics, dates back to the late 19th century. In an era when medicine was not well developed and the line ...

Comedian Jeong Joo-ri apologized for the controversy regarding false advertising of cosmetics. Jeong noted on the 8th via SNS, "I sincerely apologize to those who were hurt regarding the 'A Cream' ...

Television personality Park Su-hong's daughter Jae-i became a cosmetics advertising model with a "special skill." On the 22nd, a short video titled "Advertising contract behind the scenes" was ...