The global insight company analysed the Brand Recall of 28 TV ads classed as football-themed, to see if viewers exposed to the ads were able to recall them and correctly attribute them to the right ...

Building on last year’s ‘Drenched’ campaign, AMV BBDO once again uses humor to highlight the value of Currys’ trade-in offers. This time, instead of watery surprises, stunned customers are playfully ...

Currys has launched a new ad campaign to spotlight its trade-in and recycling initiatives, which it sees as a key driver of growth for the business. The electrical retailer, which finds itself at the ...