They often start with someone in late-middle-age, gray-haired but active, taking a brisk hike, biking or looking out to sea. There's a passing reference to some dreaded disease the person would be ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Robert F. Kennedy Jr.'s supporters are eager to rein in direct-to-consumer pharmaceutical ads, claiming they mislead Americans about important health topics. But this anti-pharma coalition faces an ...