Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of ...

In an age saturated with digital notifications, pop-ups, and email clutter, a surprising contender is not just surviving but thriving in the marketing arena: direct mail. Far from being an antiquated ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Direct mail is a great way of engaging people. Not only does it provide the space to tell a story and tell it well through captivating words as well as pictures, but it’s something that people can – ...

The biggest recent news in prescription drugs was Pfizer's agreement to provide direct-to-consumer drug access through a partnership with President Donald Trump's administration. The impact of the ...