Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Is the content on your website easy to read? Even if a page ...

My new book “Murder Your Darlings” isn’t a mystery thriller. It is a book about writing books — about 50 of them. Despite their differences, writing guides are consistent on how to make a text clear ...

Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people. Personally, I’ve tried to tackle “Moby-Dick” on three ...

I vividly recall when an editor in chief invited me to publish in a well-known journal. Fresh from defending my dissertation, I still grappled with understanding how publishing worked in academia—like ...

How does your brain so quickly make sense of jumbled words that at first glance look like nonsense? Researchers aren’t entirely sure, but they have some suspicions. Yuo cna porbalby raed tihs esaliy ...

Most writers assume they write well. Yet most writers grapple with the reality of writing as a black box. That is, we know that writing works, but we’re a bit fuzzy on what makes readers grasp the ...

When we write things down, it’s important to keep things nice and clear, so it’s easy to read. Sentences help us give an order, ask a question, state a fact, or express an emotion or idea. Words are ...

Whenever I tell people I read an average of one to two books a week, I get the same question: “How are you able to read so much? I just don’t have the time.” Actually, you do have the time, but the ...

Reading and understanding patents filed by Google can be challenging but this guide will help you to understand what the patents are about and to as avoid the many common mistakes that lead to ...