Booking.com and Expedia released their Super Bowl ads prior to Sunday’s Big Game, and it’s doubtful Slack channels, Zoom meetings or breakfasts at the local diner will be abuzz with talk about either ...

Netherlands-based Booking.com, which will air its first-ever Super Bowl advertisement in the fourth quarter on February 13, is hoping the game will be a riveting cliff-hanger at that point to keep the ...

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential. Booking.com and Expedia released their ...

Photo Caption: Expedia Group CEO Peter Kern (left) discussed trends in online travel with Skift CEO Rafat Ali at Skift Global Forum on September 21, 2022 in Manhattan. Source: Skift Outgoing Expedia ...

Expedia Group Inc. is advertising in the Super Bowl as the travel industry hopes for a more robust rebound and the company seeks to breathe new life into its brands. The company will run a commercial ...

The introduction of a revamped Expedia Group loyalty program, consolidating four brand programs into one, will likely be delayed until 2023, but in the interim the company is focusing its U.S. TV ...

Expedia spends 80% of marketing on TV and 20% on digital, with 20% of the digital spend going to programmatic, according to the company's Director of Brand Marketing Vic Walia. Walia told AdNews that ...

Name-brand Web sites such as Expedia.com and Rhapsody.com have been serving up malicious banner advertisements this week, researchers said today. Later Wednesday, a spokeswoman for Rhapsody questioned ...

A California hotel operator has filed suit against against Expedia, alleging that the online travel giant buys search and social media advertising for properties not listed on its sites and then ...

Expedia can earn more euros as Expedia Media Solutions recently announced the expansion of its TravelAds search advertising program to France, Germany and Italy from its current operations in the U.S.