Opinions expressed by Entrepreneur contributors are their own. As the owner of a small digital marketing agency and school, Facebook ads are a great fit for my business, my clients and my students.

Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen it too many times — affects every ad eventually. On Facebook, it happens ...

In recent years, considerable attention has been given to how Facebook collects and uses its users’ data. One of the ways the popular online platform collects and categorizes user data is through ad ...