With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what’s available and which features can benefit your business. On top of that ...

Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing. Facebook Discontinued its Facebook Analytics tool at the end of June 30, 2021. The free tool had ...

This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and ...

It’s been said that Facebook Video is becoming bigger than YouTube, as brands upload more video directly to the social network than ever before. Now, Facebook is catering to the needs of video ...

You’ve spent a significant amount of time setting up your business’s Facebook presence and are feeling pretty good about it. You’re finding content to share on a regular basis, and steadily growing ...

When you operate a website, it's important to determine not just how much traffic your website receives but which sites refer traffic to yours. Online services, such as Google Analytics, provide ...

There's been a lot of buzz this week about PageLever (news, site), a service that allegedly makes Facebook Insights look like an analytics tool for beginners. PageLever is a Mountain View-based ...

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. Considering how marketers rely on ...

Facebook wants to prove it can earn businesses money, not just build their social media audience. This morning, just before its big F8 conference, a “Facebook Analytics” app for iOS and Android ...

The impending demise of user-level tracking across platforms and devices will make complex advertising measurement models like multi-touch attribution (MTA) not just difficult but impossible. As these ...