Fender has rolled out three new additions to its limited edition 70th Anniversary Stratocaster series, including the futuristic color-changing Ultra Strat HSS, a reissue of its original 1954 build and ...

Having teased a major product announcement last week with a video trailer promising that you will "never play a Fender the same way again," Fender has launched the American Ultra Series, a premium, US ...

After numerous leaks online over the weekend, Fender has now officially announced the American Ultra Series electric guitars and basses. With the release, the iconic brand is aiming to set "a new ...

In 2019, Fender launched the American Ultra line, while the company was already ahead on some new features, which eventually made their way into the new American Ultra II series. Fender showcased the ...

The American Ultra II series features all-new pickups, compound radius fingerboards, premium components, fresh finishes and Fender’s “fastest-playing necks” as standard When you purchase through links ...