For 35 years, coffee and non-coffee drinkers alike have belted out one of America’s most recognized jingles in the kitchen, in the shower and in the car. But thanks to a new holiday commercial from ...

The ad features New Orleans residents singing along with Jett’s “Bad Reputation.” Folgers has enlisted rock-and-roll iconoclast Joan Jett in its latest advertising campaign aimed at shattering ...

Folgers is shifting the coffee brand's storytelling from a more heartwarming take to modern relatable mornings rooted in humor. The creative, from Publicis Groupe’s PSOne, a bespoke agency for The J.M ...

Do you dare mess with a punk classic? The same rebellious spirit that infused Joan Jett and the Blackhearts' "Bad Reputation" can be applied to Trombone Shorty, who is giving the track a brass ...

Folgers is shifting the coffee brand's storytelling from a more heartwarming take to modern relatable mornings rooted in humor. The creative, from Publicis Groupe’s PSOne, a bespoke agency for The J.M ...

Trombone Shorty wants you to know: This is not your grandma’s Folgers. Local funk-rock trombonist, trumpeter, singer and bandleader Troy “Trombone Shorty” Andrews is prominently featured in a new ...

The J.M. Smucker Co. Folgers beans are toasted, roasted and tasted by "Master Cuppers" in New Orleans. Folgers' latest ad campaign features real employees and New Orleans legends like “Trombone Shorty ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 5 hours 1 min ago By Soukee Van Orden - 7 hours 28 min ago 7 hours 31 min ago By Adrianne Pasquarelli - 8 hours 11 ...

Marketers need to find customers where they actually spend their time. To reach Gen Z customers, that means finding them on TikTok. The J.M. Smucker Company knew it needed a TikTok strategy. While ...

The comforting gurgle of his auto-drip coffee maker is one of the first sounds Luke Simmons hears in the morning. He pours himself a steaming cup, black coffee, his first of several, and describes the ...