Gary Brolsma was a pudgy 19-year-old from Saddle Brook, N.J., when he posted a video of himself singing to "Dragostea Din Tei," a Romanian pop tune, on a Web site called Newgrounds.com. It was 2004, a ...

While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...

WASHINGTON--(BUSINESS WIRE)--Socrates, an ancient Greek, liked to point people toward good decisions using reasoning. Now many centuries later the GEICO Gecko offers some modern day reasoning of his ...

If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

You know the publishing industry has hit an all-time low when a green scaly reptile announces that he’s written a book. Come on, you know the one I’m talking about. That annoying gecko who announces ...

Geico’s popular spokeslizard, the Gecko, has written and illustrated a book. It’s called You’re Only Human: A Guide To Life and will be released this April and sell for $11.95. Workman, which is ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

Ten years after Portal 2's release and there's still no sign of a sequel, but at least the Geico Gecko can have fun at Aperture Science in our stead. In one of the most bizarre video game-adjacent ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 5 hours 42 min ago 12 hours 42 min ago By Ewan Larkin - 13 hours 12 min ago By Jerry Daykin - 13 hours 12 min ago By ...

The auto insurance company Geico has had great success since hiring the Martin Ad Agency in 1996. There's the gecko, and more recently a campaign featuring slightly faded celebrities. Adweek critic ...