Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 5 hours 42 min ago 12 hours 42 min ago By Ewan Larkin - 13 hours 12 min ago By Jerry Daykin - 13 hours 12 min ago By ...

Geico is partnering with Disney's Marvel Studios to promote the upcoming Guardians of the Galaxy Vol. 2 movie, due out May 5 in the U.S. Developed with Geico's creative AOR The Martin Agency and media ...

Are you a print subscriber? Activate your account. By Alexandra Jardine - 9 hours 7 min ago 11 hours 16 min ago 11 hours 41 min ago 12 hours 6 min ago By Lindsay Rittenhouse - 12 hours 30 min ago By ...

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

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Facing the possibility of a legal battle, a local personal-injury law firm has stopped airing a television commercial that features characters from ads for insurance giant Geico. Geoff McDonald & ...

The last time the group One Million Moms got upset about a commercial promoting bestiality was seven months ago. The offensive ad that time was a Skittles commercial that began and ended with a girl ...

Is it silly season already, or did I really read this in the Onion? Seems an organization called One Million Moms is taking exception to an otherwise innocuous GEICO Insurance TV ad because it "plays ...

Brands combine popular mascots for totally random collaboration. Now M&Ms and Geico have taken this sacred pop culture device into the world of commercials. In the ad by agency BBDO New York, Brown ...