Discover how Geico's innovative ads drive consumer savings and market growth with humor and strategy, making it a top U.S.

Just weeks after pulling its massive media account from long-time agency Horizon Media, new data reveals that GEICO has become a lot less massive as an insurance category advertiser. New data released ...

The last time the group One Million Moms got upset about a commercial promoting bestiality was seven months ago. The offensive ad that time was a Skittles commercial that began and ended with a girl ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

Facing the possibility of a legal battle, a local personal-injury law firm has stopped airing a television commercial that features characters from ads for insurance giant Geico. Geoff McDonald & ...

The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters.

From sensitive cavemen to a Cockney-accented gecko to the little piggy who cried “whee, whee, whee” all the way home, Berkshire Hathaway’sBRK.B0.22%increase; green up pointing triangle Geico has ...

Hip-hop duo Tag Team have turned a popular ad with Geico into their own flavor of ice cream. The music group known for the '90s hit "Whoomp! There It Is!" and the insurance company announced a new ice ...

"Ratt Problem" marks one of the first humorous spots from a major brand to debut post-quarantine. It took some 35 years, but ‘80s metal band Ratt has finally returned to television screens with the ...

Geico's insurance prices boast being hundreds of dollars lower than their competition. Here's how the insurance carrier stacks up. Based in Boston, Marcos Cabello has been a personal finance reporter ...

Our team looked at over 100 of the top auto insurance providers in the U.S., from national providers like USAA, Travelers, and State Farm to regional providers like Erie Insurance. 8,500 Data Points ...