A US district court judge has ruled against Google and found that there was infringement where the terms “Geico” and “Geico Direct” were used in the text of sponsored ads. This new ruling emphasizes ...

CNN reports the remainder of the landmark trademark case between GEICO and Google was settled out of court: GEICO, the No. 4 U.S. auto insurer and a unit of investor Warren Buffett’s Berkshire ...

A long-running legal dispute over Google’s ability to sell sponsored listings that use trademarked terms has ended with an out-of-court settlement with auto insurer Geico. Geico, the country’s fourth ...

Earlier this year, the insurance company Geico filed suit against Google and Overture over what they deemed were trademark violations in search related advertising. According to Geico, protected ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Overture Services Inc. has settled a trademark ...

Google Inc. has settled the last part of a lawsuit alleging the online search engine leader's advertising network illegally exploited insurer Geico Inc.'s brand, avoiding a trial on an issue that ...

Following its settlement of a lawsuit against Google, Geico is sending out warning letters threatening to sue other companies that are buying its name as a search engine advertising term. The auto ...

While we await the release of Gary Trousdale's "Rocky & Bullwinkle" short, here's a new GEICO spot that pairs the Jay Ward duo with the GEICO Gecko.