Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

A redesign of Gillette's Fusion razor, the nation's best seller, is coming and - before you ask - it doesn't have any extra blades. The company plans to have the Fusion ProGlide on store shelves in ...

The “advanced skincare” and shaving range is launching in the US today (12 February) and will be available from June. It is expected to roll out globally in the next 12 to 18 months. The range ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...

Gillette is changing course in hopes of stopping customers from migrating to shaving product start-ups like Dollar Shave Club and Harry's, and it has Wall Street scratching its head. WSJ's Andrew ...

Procter & Gamble's Gillette shaving brand is launching a new ad campaign for its Fusion brand to remind consumers that they can get the blades for as low as $1 per week, based on average national ...

CINCINNATI — Procter & Gamble has overhauled its online Gillette business, offering customers the new option of on-demand purchases or the traditional subscription service. Previously called the ...