The video, first spotted by AdWeek on Reddit, took viewers through a mind-numbingly boring day at his office, juxtaposing GoPro’s usual habit of getting millennials to partake in adrenaline pumping ...
Very few advertisers are able to take advantage of the ability to reach viewers on multiple screens. In the days leading up to and during ESPN’s X Games in Los Angeles, Tremor Video showed how it was ...
This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. I can’t remember the last time I saw a ...
Some early results are in on YouTube TrueView video ads, the cost-per-view skippable ad model launched back in December. In a beta test conducted by one of the first TrueView advertisers — sports ...