This week we got our first look at the HP Spectre 13.3 – and with it, the newest (and yet old) HP logo. This logo is fantastic. It was originally designed all the way back in 2011 by the folks at ...
On April 5, 2016, HP says the world's thinnest notebook PC "HP SpecterWe announced. The laptop featuring a sophisticated design featuring a luxurious feeling of luxury using aluminum and carbon fiber ...
Hewlett-Packard, the last of the large monolithic IT enterprise companies for everything from supercomputers to Unix and tablets, was put to rest this week. The official split, the separation of HP’s ...
HP CEO Meg Whitman took the stage in Las Vegas on Tuesday at the company's huge annual customer conference to talk about the future of HP. She reiterated that by November, HP will become two huge ...
Back in 2011, HP hired marketing company Moving Brands to redesign its logo and "brand identity." The result -- a minimalist logo featuring just four 'slashes' -- was scrapped...until now. HP will be ...
HP is currently a company without a strong identity. This comes after a decade of products and CEOs that each fumbled in one way or another. The company needs to make a sharp statement and emerge from ...
Earlier this month, HP grabbed headlines and nods of approval with the introduction of its strikingly thin Spectre 13 laptop. But it wasn’t the premium new machine that drew most of the adulation, as ...
HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the full ...
While I try to live a paperless life, it’s not quite possible to get away from the stuff entirely. For example, returning packages mostly means printing a label (though there are some exceptions now), ...
Last week, HP took the wraps off its complete overhaul of the Omen brand of gaming PCs and peripherals. HP’s Omen brand comes from the heritage of the company’s acquisition of Voodoo PC back in 2007.
HP finally offers an IPS gaming monitor, the Omen 27i, dressed up with a new logo that doesn't scream "gamer" quite as much. I've been reviewing hardware and software, devising testing methodology and ...