Measuring Social Media Referrals in Google Analytics: Let’s go back to the good ‘ole Google Analytics. One of the oldest players in the field, Google, announced a couple of weeks ago its launch of ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Struggling to keep up with the demands of managing multiple social media profiles? You’re not alone. Many businesses face the same challenge, but there’s a solution: Sprout Social an all-in-one social ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

As Gov. Kathy Hochul and state lawmakers reach a deal on legislation that would regulate how content appears on kids’ social media feeds, mental health experts are sharing ways parents can set ...

The following was previously published in an earlier edition of Social Media Insider. Social media promotion is far from a surefire way to attract affluent consumers. That’s according to luxury ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

We hear a lot about how social media is terrible for teenagers’ mental health. A growing number of laws and lawsuits point the finger at social media companies as playing a major role in driving the ...