近60年来，IKEA（宜家）一直以其标志性蓝黄配色Logo而为大家所知。 而早在上个月，IKEA就偷偷对这个Logo动了手脚，使其看起来更加醒目。 对于一般消费者来说，很难发现其中的变化。 旧（左）新（右）对比 当第一眼看到新LOGO时，第一感觉是好像没有什么区别！

When no one was looking, Ikea, the world’s largest furniture retailer, launched a new logo. The change can be tough to spot by the naked eye. In fact, it went largely unnoticed until spotted by Brand ...

On Medium, Freytag Anderson creative director Daniel Freytag says that the main objective of the new logo was to more firmly connect it with the IKEA brand. The designers decided to keep the color of ...

As part of their successful pitch to lead the design strategy for IKEA logo optimisation, 72andSunny Amsterdam have created a dynamic application of the IKEA logo called ‘The Fönster’. The Fönster ...

IKEA has collaborated with 72andSunny Amsterdam to create a new logo called “The Fönster”. The Fönster forms part of a logo system that is designed to reinforce and integrate the brand into modern ...

We're used to press-release puffery, but a new announcement from Ikea and 72andSunny Amsterdam really takes the Allemansrãtten. We doff our hats in tribute to the anonymous genius who wrote it. For ...

If you ever doubted how seriously big companies take their branding, and how much time, effort and money they invest in making things just so, then look no further than Ikea’s latest exercise in ...

Swedish furniture-maker IKEA has put up its iconic logo at the storefront of its Philippine flagship store in Pasay City. "This is a huge milestone for us as we work towards opening our very first ...

Lithuania Blames Russia for IKEA Arson, Notes Store Logo Matches Ukraine's Colours By Andrius Sytas VILNIUS (Reuters) - Lithuanian prosecutors accused Russia's military intelligence on Monday of ...

A consumer forum in city has directed IKEA India in Hyderabad to stop charging consumers for carry bags with the company’s logo and deposit 5,000 in the consumer legal aid account as a token of ...