Bra, lingerie, undergarment bandeau, rack pack, over-the-shoulder boulder holder—no matter what you call the sartorial support system you likely don daily to lift and separate your lovely lady lumps, ...

ESTERO, Fla. — Bra fittings are complicated. That’s because women’s breasts are all different. Add to the noise the many measuring options — in-store, online apps and video conferencing, to name a few ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the best bras for small busts can be more involved than you’d think. While some may opt for the ...