Farmers Insurance has launched a three-part series of ads resembling episodes that form one complete story, per details shared with Marketing Dive. Farmers is the first in the insurance category to ...

Despite the auto insurance industry spending record amounts of money on advertising designed to get motorists to switch carriers – or at the least compare their rates against those of the competition ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Microsoft Advertising is introducing health insurance ads as a pilot program, the company announced Tuesday. The new format is now eligible to serve for advertisers targeting U.S. customers. An ...

On November 1, 2018, the sixth open enrollment period for the Affordable Care Act (ACA) health insurance Marketplace began. Just as with the fifth open enrollment period, outreach and enrollment for ...

Prop 33 Will Raise Car Insurance Rates on Good Drivers in California SANTA MONICA, Calif., Oct. 8, 2012 /PRNewswire-USNewswire/ -- George Joseph, the billionaire chairman of Mercury Insurance Co. and ...

Keg stands, birth control, and Ryan Gosling. That's how a pair of Colorado non-profits are trying to promote Obamacare. The "Got Insurance?" campaign, which was launched by the Colorado Consumer ...

"As a company, we strongly disagree with Mr. Carlson's statements," the insurance company said following a segment about immigration on his show. By Jeremy Barr Prominent insurance company Pacific ...

Insurance is boring. You have it because you need it, not because you want it. So it’s amazing to think that insurance ads are among the most amusing on TV. And the Aflac duck, who’s been quacking the ...

Insurance companies are pushing it real good — right to the top of the 10 biggest U.S. industries when it comes to growth in advertising spending. Geico’s “Push It” ad from Salt-n-Pepa, for example, ...

The federal health care law is taking on unique personalities in states that have opted to run their own health insurance marketplaces. Some states are cracking wise in ads about the exchanges, where ...