In the eternal struggle between a parent's culinary skills and a child's delicate palate, the role of vegetables is traditionally a victim. Kraft Heinz wants to change that. The Chicago packaged-food ...

Kraft says it wants to help parents convince their kids to eat more vegetables with its new "Salad Frosting," which packages Kraft's Classic Ranch Dressing in a colorful frosting tube. Parents can ...

It’s a struggle for most, if not all parents: getting the kids to eat their greens. The tactics run long, too, from mixing vegetables into the kids’ favorite meals and disguising the veggies as snacks ...

It’s a struggle for most, if not all parents: getting the kids to eat their greens. The tactics run long, too, from mixing vegetables into the kids’ favorite meals and disguising the veggies as snacks ...

Kraft is coming up with a creative way to get kids to eat their veggies. The company is introducing "Salad Frosting," which is actually Kraft Classic Ranch Dressing cleverly disguised in a ...

Some combinations are a match made in heaven: peanut butter and jelly, cookies and milk. And now another power flavor duo is making an entrance, vegetables and frosting, as Kraft has unveiled its new ...

Kraft is coming up with a creative way to get kids to eat their veggies! The company is introducing 'Salad Frosting,' which is actually Kraft Classic Ranch Dressing cleverly disguised in a ...

Kraft is reinventing salad dressing! Well, sort of. The food producer rolled out its #LieLikeaParent campaign on Monday, June 10, which is its answer to getting children to eat more healthily. As part ...

Points for clever marketing, Kraft. The folks who brought us Kraft macaroni and cheese, beloved by kids everywhere, are trying a different approach, with their equally beloved ranch dressing. The ...