Kroger has shown a major commitment to digital ad campaigns and innovative ways to reach shoppers in recent months. This latest effort to bring audio ads to consumers in-store could resonate with ...

Microsoft’s announcement with grocery behemoth Kroger today at first made it look like the software giant intended to challenge rival Amazon in the cashierless grocery shopping game. Not exactly.

Retailers and streaming companies are teaming up to sell targeted TV ads. They hope to use shopper data to prove that streaming ads are more effective than linear TV ads. But advertisers could also ...

Roku ROKU recently announced the launch of a shopper data program that is designed to improve targeting and measurement of TV advertising for CPG marketers. Notably, grocery giant Kroger KR plans to ...

Peach lovers may have noticed that a guy holding crates of Georgia peaches in a Kroger ad looked a little familiar. The Peach Truck, a popular seasonal brand based in Nashville, Tenn., posted about ...

Kroger has gone viral for all the wrong reasons, as the grocery outlet stands accused of stealing and editing some recent ads. In a TikTok which has now amassed 275,800 views as of Sunday, peach ...

One of the most annoying parts of browsing video or any type of content online is that in many cases it’s hidden behind a paywall of sorts. Sometimes the paywall is as divisive and stalwart as the one ...

Members of Moms Demand Action for Gun Sense in America are kicking their pleas up a notch by including print and digital advertisements for the first time in one of the group's corporate campaigns ...

Have you seen those Kroger ads on Facebook giving away free groceries? It turns out those posts are fake. The company is warning customers about the ad claiming to give away a year's worth of free ...

The ads, which create a frame around an entire page, are a way to attract more advertisers at a time when newspapers are struggling through a difficult economy and the onslaught of the Internet and ...

An advocacy group is increasing pressure on Kroger to ban customers from carrying guns into stores with a nationwide advertising blitz. Indiana-based gun-control group M oms Demand Action has pressed ...

An advocacy group is increasing pressure on Kroger to ban customers from carrying guns into stores with a nationwide advertising blitz. Indiana-based gun-control group M oms Demand Action has pressed ...