As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

LEGO’s new smart brick has created one of the biggest buzzes at the CES 2026 technology conference in Las Vegas, which comes ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

As Lego unveils technology adding sound and light effects to its play sets, I got hands-on to see if it’s worth the higher ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...