The Ice Bucket Challenge is back. The challenge that splashed through social media in 2014 as people all over the world dumped buckets of ice water on their head to raise money and awareness for ALS ...

The trend that dominated social media a decade ago — and raised millions for A.L.S. research — has been reborn as a vehicle to raise mental health awareness. By Madison Malone Kircher Is it déjà vu or ...

Remember the viral “Ice Bucket Challenge” of 2014? More than a decade later, it’s back—but this time, the focus is mental health. If you were living under a rock in 2014, the challenge involved ...

The ALS Ice Bucket Challenge was one of the most viral trends of 2014. All over the internet, there were videos of celebrities, sports teams, seniors and kids alike dumping bowls of ice water on their ...

The “Ice Bucket Challenge,” a viral fundraising campaign that raised millions for ALS research in 2014, has been reimagined by students at the University of South Carolina to tackle a new issue: ...

A decade-old social media trend was broadly revived on TikTok this week, as users are challenging one another to dump an ice bucket on their head for mental health awareness, mirroring the original ...

Brooke Eby, a social media star who posts videos about living with ALS, is defending herself after she criticized a recent resurgence of the viral Ice Bucket Challenge. In a selfie video, Eby, who was ...