Theme-parks After Rivers Of America's Closure At Disney World, Another Classic Attraction Is Going Through A Big Change I Think Fans Will Like Theme-parks Walt Disney World: All The New And Upcoming ...

Disney raised the bar when it comes to managing theme park experiences in Florida a couple of years ago with its MyMagic+ technology, and now its fiercest competitor appears to be readying a rival ...

Image source: Universal Orlando. Disney raised the bar when it comes to managing theme park experiences in Florida a couple of years ago with its MyMagic+ technology, and now its fiercest competitor ...

Aaron Shapiro is the CEO of the digital agency Huge. Pity the parent trying to do Disney World on the cheap these days. Last summer, Disney introduced MagicBands into the theme park experience. For ...

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MagicBands adorn the arms of millions of Walt Disney World visitors, giving them quick access to FastPasses, hotel rooms and credit-card accounts. At the Walt Disney Co.’s other theme parks, guests ...

Universal Orlando may be gearing up a response to Disney's MyMagic+ technology and the MagicBand bracelets that make them work. Disney's MagicBands are essentially bracelets with embedded RFID chips.

Disney allowed passholders to request a complimentary MagicBand when they purchased a pass or renewed their pass. But in an email Tuesday to passholders, Disney said that would be coming to an end.

Disney’s “MagicBands” are more than the latest theme-park fashion statement. The colorful wristbands are at the heart of the company’s billion-dollar MyMagic+ technology system, which allows visitors ...